What it is
Adjacency Matrix lists every entity along both axes and shades each cell by edge weight. When force graphs become spaghetti at 100+ nodes, the matrix stays readable.
What it does
Entity × entity grid with cell tint = edge weight, sortable axes, hover detail, cross-filter on click.
Why use it
Networks past ~50 nodes are unreadable as graphs. Matrices keep scaling.
Three ways teams use it
Engineering
Service call graph at scale.
Marketing
Customer ↔ channel matrix.
Org
Email volume between teams.
Add it in 30 seconds
- Open your Data Studio report and click Add a chart → Community visualizations → Explore more.
- Paste the Viz Studio manifest URL or pick this chart from the Viz Studio gallery card.
- Bind the dimensions and metrics in the data panel. Done.
More from Networks, Flows & Relationships
Arc Diagram
Node-link arc diagram: relationships you can actually trace.
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Audience Overlap
Proportional circles for audience segments: overlaps you can see.
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Bipartite Graph
Two columns, every link explicit: A-to-B relationships made obvious.
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Chord Diagram
Circular chord ribbons: every pairwise flow, perfectly weighted.
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