What it is
Chord Diagram is the chart for symmetric relationship matrices: co-purchase, origin↔destination, referral↔conversion. Categorical arcs sit around a ring, ribbons connect them with width = flow magnitude.
What it does
Directed (Source→Target) or undirected modes, sortable groups (alphabetical / by total / data order), per-group palette, ribbon color source (source/target/larger), hover highlighting, configurable tooltip + cross-filter.
Why use it
Sankey is for left-to-right flow. Chord is for circular, symmetric flow, and looks elegant at a glance.
Three ways teams use it
Ecom
Co-purchase matrix, which categories sell together.
Travel
Origin ↔ destination passenger volume.
Marketing
Cross-channel referral flow.
Add it in 30 seconds
- Open your Data Studio report and click Add a chart → Community visualizations → Explore more.
- Paste the Viz Studio manifest URL or pick this chart from the Viz Studio gallery card.
- Bind the dimensions and metrics in the data panel. Done.
More from Networks, Flows & Relationships
Arc Diagram
Node-link arc diagram: relationships you can actually trace.
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Audience Overlap
Proportional circles for audience segments: overlaps you can see.
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Bipartite Graph
Two columns, every link explicit: A-to-B relationships made obvious.
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Connection Map
Entity rows with bezier arcs: pairwise strength, sorted.
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