What it is
Flow Map draws origin-to-destination flows on a geographic canvas with weighted line thickness. Build a logistics chart that actually reads like a map, not a tangle of arrows.
What it does
Origin/destination pairs as bezier flows on a geographic projection, weighted by volume, with hover-highlight and tooltip.
Why use it
Spreadsheet shipment data hides geography. Flow maps put it back.
Three ways teams use it
Logistics
Inbound shipments by origin country.
Marketing
Cross-region campaign reach.
Travel
Top inter-city passenger flows.
Add it in 30 seconds
- Open your Data Studio report and click Add a chart → Community visualizations → Explore more.
- Paste the Viz Studio manifest URL or pick this chart from the Viz Studio gallery card.
- Bind the dimensions and metrics in the data panel. Done.
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Node-link arc diagram: relationships you can actually trace.
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Audience Overlap
Proportional circles for audience segments: overlaps you can see.
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Bipartite Graph
Two columns, every link explicit: A-to-B relationships made obvious.
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Chord Diagram
Circular chord ribbons: every pairwise flow, perfectly weighted.
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